Senior Product Marketing Manager, Data & AI Solutions

ABOUT RETOOL

Nearly every company in the world runs on custom software for critical operations like tracking performance metrics, handling support workflows, building admin dashboards, and countless processes you might never have thought of. But most companies don't have the resources to properly invest in these tools, leading to a lot of old, clunky internal software, or worse, teams still stuck in manual and spreadsheet workflows.

AI has changed who gets to build software. The definition of "developer" now includes analysts, operators, and domain experts creating solutions directly—and the tools they reach for are multiplying by the week. That's both an opportunity and a challenge: as more people build with more AI tools, the risk of shipping ungoverned software into production grows just as fast.

At Retool, we're building the platform that makes all of it safe to ship. Build with any AI tool you want, then deploy into one place that connects to your real business data, enforces enterprise policies automatically, and lets teams create once and reuse everywhere with shared, trusted components. The cost of building software has collapsed. The cost of governing it hasn't—and that's the problem we solve.

Developers and domain experts have already automated over 100 million hours of work on our platform, freeing them to focus on creative problem-solving and strategic work that drives real business value. The people closest to the problem can now build the software to solve it, safely, and within enterprise guardrails.

Let's build the future together.

WHY WE’RE LOOKING FOR YOU:

The Solutions PMM team owns ICP strategy, core narrative, solutions messaging, competitive positioning, and field enablement across all segments. This role specifically leads our data & AI GTM motion—one of Retool’s most strategically important growth areas. We’re looking for a senior technical PMM who can go beyond messaging frameworks and into direct, hands-on field credibility: someone who can define and own the data & AI ICP, go deep on fluid competitive dynamics with code generation tools, synthesize quarterly research into actionable GTM intelligence, and show up as a genuine partner to sellers on active deals. This is a high-visibility role with real scope. If you love sitting at the intersection of market strategy, technical depth, and field execution, and you’re energized by helping a fast-moving team land its biggest bets, we’d love to meet you.

WHAT YOU’LL DO:

ICP & Persona Strategy

• Define and maintain our data & AI ICP personas, value propositions, use cases, and segment-specific messaging

• Lead quarterly industry research across all ICPs and synthesize findings into actionable GTM intelligence for the broader team

Messaging, Enablement & GTM Assets

• Develop and maintain messaging, campaign narratives, and BDR/DG maps and talk tracks

• Build win case studies and proof points across champion and/or buyer deals

• Create assets for field sellers on active deals and drive them through enablement for scale

• Work with demand gen, content, and enablement to activate messaging and associated GTM motions

Market, Analyst & Competitive Intelligence

• Own Retool’s coopetition positioning against code generation and ecosystem tools (including Claude, OpenAI, and others)

• Support the partnerships team with market context, messaging alignment, and partner-facing materials

Cross-Functional Collaboration

• Partner with our Technical Customer Experience team on messaging support and internal and external deliverables

• Collaborate with partner marketing and revenue enablement on program kickoffs, planning, and execution

THE SKILLSET YOU'LL BRING:

• 5+ years of product marketing experience at a high-growth B2B SaaS company, with meaningful time in developer tooling, data infrastructure, or AI/ML

• Demonstrated experience building ICP frameworks, persona-based messaging, and segment-specific GTM strategies

• Technical depth and AI fluency sufficient to understand how our platform works and how customers derive value from it

• Field credibility—you’re comfortable supporting sellers on active deals and translating complex market dynamics into clear positioning

• World-class writing and communication skills; you can distill complexity into clarity for both technical and business audiences

• Strong affinity for data and operations teams, with a working understanding of the tools and ecosystems they rely on

• An insatiable intellectual curiosity and genuine interest in the AI-native software development space

For candidates based in the United States, the pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate’s experience and qualifications, and location. Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

The base pay range for this role is $191,500 – $278,300 per year.

Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!

Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.